Submitting articles has been the mainstay of online marketing and individual website sales promotion since the first days of the Web. There is discussion about Google and the other search engines lessening the value of backlinks from the secondary tier article directories. What happens to your visitors to your website and page rank when those views and that backlink juice disappear, if they do.
Web 2.0 articles marketing is the near future of article marketing, as I see it. What do we mean by Web 2.0 content marketing and how is this strategy different from the usual method of writing and distributing articles on the article directories?
Web 2.0 article writing marketing is about well leveraging the longtail content that you place on your website and your individual pages using social networking, information sharing sites, video marketing, and the backlink juice from these proven authority sites. The big difference is this. When you post an article to an article directory your anchor text links back to a selected page on your website. There is a 1:1 correlation between the anchor copy in the author's box of the post and an individual keyword on your webpage that you hope to position for.
For example, if you offer the Gibson Popcorn Maker on your website, the anchor text in an article you include on a content directory may be Gibson Model 100. The hyperlink in the author's box would probably point back to a specific page on your web-site that features the Model 100. If you do this a sufficient amount times with enough unique articles you will likely hit upon some success from a decent ranking for that keyword phrase in the search engine results pages (SERPS). That is all well and good. Some people have made hundreds of dollars a day in Adsense income by aiming for high payout phrases with this very same approach and have never paid a nickel for Pay-per-click advertising.
Web 2.0 Articles Marketing will boost all the key words associated with your featured popcorn maker and any other facet of making popcorn that Yahoo and Google sees as relevant to your domain across the entire array of media that are available to you.
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